Digital marketing for businesses in the Northern Rivers is essential if you want your business to succeed. Since the outbreak of Covid-19 and the resulting remote-working phenomenon, the trend towards business being conducted online has picked up tremendous speed. As Big Rock Graphics are located in Tweed Heads, we can come to you to discuss digital marketing strategies. This article will cover some of those strategic opportunities and options.
Thanks to the Internet, consumers and businesses alike can interact with one another without ever having to interact in person at all. If business is being done online, then marketing needs to be done online too.
The old days of marketing being characterised solely by billboards, television adverts and sports endorsements, for example, are long gone. Nowadays, if you don’t have a cunning online marketing strategy in place, your business is as good as dead from the get-go.
What are the main kinds of online marketing strategies typically used nowadays?
Email campaigns are quite common and surprisingly effective – if maybe a little annoying. Many email accounts are so clogged with marketing spam that your email marketing attempts will just get lost in the shuffle, so it’s best not to pin all of your hopes on this one alone. However, it is also not a strategy to ignore outright, as research has shown that nearly 60% of consumers say that emails played a part in the decision to purchase.
Social media enables marketers to have unprecedented access to highly specific target audiences. Millions upon millions of users can be directly marketed to based on specific demographics such as age, location, interests, gender and more. Different social media platforms have different tactics and techniques that the marketer should be clued up on, but with the right set of skills, social media is a digital marketer’s gold mine.
Often social media marketing goes hand in hand with influencer marketing. Influencers can be any kind of celebrity figure with fans who follow their advice in terms of consumer trends. These could be anyone, from people like Oprah Winfrey to a popular girl on Instagram who does makeup tutorials. If they have lots of followers and those followers are in your niche target market, then having those influencers touting your brand could be highly valuable.
Content marketing requires a little forward-thinking. It requires the marketer to pre-empt the kind of things customers want to know or take an interest in and then create content in the form of videos, blogs, podcasts and more to scratch that itch. Good content marketing strategies will raise awareness of the need that the customer has, help them consider the course of action they need to take to satisfy their need, and then guide them towards making the decision to purchase.
This is similar to old fashioned advertising, except the marketer pays a fee each time the advert is clicked on. These paid adverts are placed at the tops of news feeds or search engines. Sometimes they are linked to keywords searched for so that they only pop up if relevant to the searcher. Sometimes the advert is a static banner with a set price, regardless of the clicks. There are numerous options for how this can work, depending on your needs.
For digital marketing in Tweed Heads, don’t try to do it yourself. Talk to someone first and then call in the experts who can formulate a combination of strategies that will work best for your business. Contact Big Rock Graphics for more information now!