Research tells us that only 46.4% of online shoppers actually complete the checkout process. That’s a huge missed opportunity for Gold Coast retailers. Thankfully, a well-designed and strategically optimised eCommerce store can drastically improve that statistic.
That’s where Big Rock Graphics comes in. We’re your friendly local web development experts on the Gold Coast, specialising in eCommerce website designs. Our tailored eCommerce solutions will empower your business to succeed.
Crafting Product Pages that Convert
Your product pages need to highlight your best features, captivate potential customers and guide them towards that “add to cart” button. Some important aspects of a successful page include:
- Professional product photography that showcases your products in real-life scenarios, making them feel irresistible to your ideal customer.
- Strategic product descriptions that inform, ignite desire, and demonstrate your products’ value. These are an opportunity to connect with your customers and make them want to be part of your brand.
- Your best real-customer reviews and ratings can build on your social proof and reinforce your trust in your brand, contributing to your overall credibility as an online store.
Creating a Seamless Checkout Experience
A clunky checkout process is the best way to lose potential customers.
- Create a quick and easy checkout process, reducing friction and abandoned carts.
- Integrate with popular payment gateways and local options like Afterpay or Zip to cater to diverse customer preferences and further streamline the checkout process.
- Security measures should be prioritised to protect sensitive customer data and build trust.
Securing Your Digital Storefront
Protecting your online store and your customers’ information is paramount.
- Select secure payment providers that your customers will likely be familiar with.
- Make sure you’re PCI compliant, demonstrating that your business meets industry security standards and instilling confidence in your customers.
- The risk of fraudulent transactions and unwanted visitors can be reduced by adding extra layers of fraud prevention and security measures.
Let’s Build Something Amazing Together!
Retailers, are you ready to make a splash online? Our Gold Coast team of website design experts understands the local market and can provide the insights and strategies you need to thrive online. Big Rock Graphics, premier web developers on the Gold Coast, is your dedicated partner in building an online storefront that drives sales and enhances your reputation as an established eCommerce business.
Contact Big Rock Graphics now and get your first consultation free. Let’s transform your online store into a revenue-generating machine.
