As an advertiser in 2019/2020, you would be remiss if you weren’t investing in some kind of digital marketing and advertising efforts.
With unprecedented access to potential clients, the Internet challenges businesses to make use of online resources to secure more sales. It’s not like advertising on traditional media, where you time your content based on broad audience profiles. With pay per click (PPC) and social media advertising, you target individuals based on specific data.
An overwhelming majority of online transactions start with a search, either on an engine, such as Google, or on social media platforms, such as Facebook’s Marketplace tool. In this blog, we share expert advice on how you can make your campaigns successful in these spaces.
Pro Pointer #1: Conduct Research to Find the Most Important Keywords in Your Market
The key to reaching an audience that may want to buy from you is knowing which words they’ll use to browse.
In order to get this right, you have to do some research on who they are and understand their online behaviour. Keyword research brings you closer to your target audience by using the same language that they do.
Pro Pointer #2: Maximise Your Advertising Spend by Recognising Negative Keywords Too
It’s not only about the keywords that you want to rank for. You also have to consider the keywords you don’t want to rank for, especially when it comes to the PPC model.
This reduces waste on ad spend, as people who are searching for something other than what you offer won’t be directed to your site.
Pro Pointer #3: Make the Most of Existing Content by Retargeting Campaigns
Advertising campaign content can be reused and repurposed to achieve a variety of results. Don’t be quick to dismiss an ad as once-off or unsuccessful.
You may be targeting it towards the wrong audience, so use the data made available to you by digital platforms to rework your strategy in ways that are more fruitful.
Pro Pointer #4: Allocate Your Budget According to the Size & Nature of Your Industry
The types and levels of competition online vary depending on several factors. Where some industries are saturated, others are highly specialised.
Some businesses are small and limited to a specific locale, while others are global. Take this into account while working out the appropriate amount of money to spend on online advertising.
It can be overwhelming trying to find your footing in an ever-evolving industry such as that of digital marketing and advertising. More often than not, you’ll need a strong, supportive team on your side to make it work. We could be that team. Contact Big Rock Graphics today.
