The algorithms that determine your website’s SEO rankings are constantly changing, and you need to learn to keep the algorithms looking favourable on your website.
To achieve this, there are best practices of SEO that no matter what, will not change and only increase in importance. Here are four points of SEO that you should implement in your marketing strategy and your website to ensure that Google and the other search engines always consider your website for page 1.
Content Will Always Be King
That means creating content that is useful, relevant, and keyword-optimised in the form of blog posts, web pages, articles and videos on your website. Content that is valuable to the visitors to your site tells the search engines and their indexing programs that your site is one to keep high in the rankings. High-quality content will attract the attention of social media sharers which will increase the number of backlinks pointing to your website, improving your SEO.
Keywords are the foundation of search engine optimisation so always ensure that the keywords you are targeting are yielding the highest amount of traffic. There are a variety of tools to assist you, such as Google Analytics that offer invaluable traffic data and metrics for different search queries. Using such tools will give you insight into which keywords are worth battling over.
Track Your Competitors
Reviewing your competition’s SEO activities on their website is essential. It will give you the chance to assess if there are opportunities in the strategies they are implementing. Look at your competition’s page url names, title tag structure, in-page links, the use of keywords in headings, and other SEO activity.
Keep Up With The Latest Trends
Because SEO keeps changing, it’s vital that you keep on top of your game. Keep your thumb on the pulse of the latest algorithm updates, SEO trends, how to use keywords, content and much more. There are a variety of websites that specialise in SEO and discus proven techniques that are emerging in the market. When you are on top of information, it will be quick and easy to implement it on your website.
These are just some tips that you can implement on your website if you haven’t already.
If not, ask us for some help. We have more than a decade of experience in the industry, providing quality services, and we can do the hard work for you. If you need help with a new website, update of your logo or overhaul of online marketing, then we can help you too.