SEO is an integral part of any successful digital marketing strategy. Without SEO, all your content, ad creation, website design and development and social media marketing fall flat.
Imagine for a moment if we will, that you have a business in Tweed Heads NSW Australia, and you want to be found higher up in the search ranking on Google or Bing. This would require some knowledge of how search engine optimisation services in Tweed Heads function, but more importantly, a safe way to ensure you’re using the most relevant and up-to-date version of SEO best practices. Quality SEO can be a steep learning curve for many due to its constant evolution. However, some best practices remain constant.
Below, we examine some of the best SEO practices that will help supercharge your digital marketing efforts and boost organic traffic to your website. Why organic? Because organic visitors to a website tend to spend more time on a website, have a lower bounce rate, and are more likely to convert or complete goals within a sales funnel.
Keywords Count. So, count them. Content is King!
Best practices pertain to where you should focus your keyword quality implementation. Ensuring that the title of your website correlates to related searches about your business is essential. Doing this will help your page pop up on the first page, a key element of driving more traffic.
Second, focus on keyword implementation early on within your content, as Google prioritises the top section of all web pages. For example; “SEO Tweed Heads” can be as important as including the phrase “Search Engine Optimisation Tweed Heads”.
Third, feature target key phrases in product descriptions if you have product pages. WooCommerce for example allows for long and short descriptions. Utilise those areas as best practice to take advantage of providing more text content.
Lastly, the homepage of your site is the first impression, and attracting new traffic involves implementing highly relevant keywords and phrases. However, be careful to avoid keyword stuffing into any of your content!
Optimise All Images. Yes, all of them.
Successful blog posts are all supported by relevant images. Humans are visual. Therefore, attaching engaging images to your content helps paint a complete picture of the story you are trying to tell. It also does wonders for your SEO. However, choosing your images wisely will count. Using the correct format and keywords will help the user discover you through image search, especially regarding eCommerce.
Ensuring images are titled correctly and not uploaded as Screenshot 2022-12-11 is crucial. Alt text is the other half to consider.
There are a number of different file formats which can offer excellent image optimisation. GIF, JPG, or PNG are no longer the bulk of image formats. WebP, SVG, and WebM file formats are better optimised and offer faster loading while using less data for your visitors. WebM are in particular a great replacement for GIF images.
Site Loading Speed. It’s not everything but don’t ignore it.
In recent years there has been a push to prioritise site loading speed over all other aspects of SEO. This however has been detrimental to many facets of SEO where content is and always will remain the primary SEO ranking factor.
However, this does not mean that site speed should be ignored entirely. After all, no one likes to wait 15-30 seconds for a website to load and visitors are no exception to that.
Having a fast-responding site is fundamental for grabbing user attention. From experience, you probably empathise with the frustration of waiting for a website to load.
A page taking more than 3-4 seconds to load causes around 53% of mobile users to abandon. Moreover, a two-second delay in loading speed results in abandonment stats of up to 87%
You can improve site speed by removing plugins that aren’t in use, increasing the memory, and upgrading your hosting plan. Ideally hosting local your website geographically to your target market. Again, if your SEO and target market is focused on Tweed Heads, then host your website in Australia.
Ironically, the trade-off for more reported speed from some website speed testing services, is the use of some analytics can report slower speeds for the user. Users and website owners must strike that balance. Do we purely look at wanting speed and a fast loading website or do we sacrifice some of that speed for more metric data?
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