What Qualities Make Up a Winning Digital Marketing Strategy?

Nowadays, every business needs a crisp, quality digital marketing strategy to attract customers and create brand awareness. A winning digital marketing strategy requires planning, research, time and effort to deliver the invested-in results. Moreover, you will need to focus on top-notch website design and consistent, engaging content creation to receive an ROI.

With this, getting an entire strategy underway with zero professional guidance can be overwhelming. For this reason, if you have absolutely no prior experience with digital marketing, seeking expert digital marketing services in Tweed Heads could be beneficial to building your first winning strategy. Professional design agencies in Lismore understand the trends and implement best practices regarding website design and digital marketing so that all brands can excel online.

We outline these practices below to help you understand what goes into a successful strategy for increased brand growth and exposure.

A High-quality Website

A website acts like a digital storefront for your customers to visit your business in the digital environment. Therefore, ensuring that it functions well and represents your brand accurately is crucial to retaining and converting customers.

So, what makes a high-quality website stand out over and above your competition?

Firstly, it must be easy to navigate with clear sections and void of lag. The information should flow in a way that makes sense to the reader with a natural progression and is highly intuitive. The website should be optimised to function on any device, including tablets and mobile phones, with a lightning load speed ‒ two or three seconds maximum. It should include on-page SEO and be set up compatibly with search engines, Google and Bing, at a minimum. Lastly, it should capture immediate and slow-converting leads via emails and signups.

A Mobile-Ready Website

Although briefly mentioned above, we must reiterate that having a mobile-first website is essential. In other words, the website needs to work amazingly via a mobile device as many online users access the internet away from their desktops or laptops and via their phones.

You can either build a separate, mobile-friendly version of the website or a responsive site where segments of the desktop website are utilised on a mobile page.

Active Social Media Presence

These days, social media is crucial for any business as millions worldwide spend multiple hours daily on various platforms.

Brands must harness this as an opportunity to reach and engage their intended target audience with compelling content that these individuals will love. It acts as a way to lead individuals into your sales funnel in an organic and value-enriching marketing method. In other words, you can skip the highly targeted paid ads, which can be intrusive, and offer a chance to entertain, educate and build a community around a common interest and your offerings.

Data research will help guide you toward which platforms these individuals spend most of their time on and the kind of content they enjoy. It is unrealistic to be active across all channels; focusing on only the most relevant platforms is far more beneficial. Consistency is key, which is where a content calendar assists this process in getting the most results from your efforts. 

Blogging & Content Creation

A consistent pillar for all good digital marketing strategies is solid search engine optimisation (SEO). SEO makes your website and content more visible to the right customers upon search in search engines.

The higher you rank on these search engines, the more users will visit your site and the more credible you will become. The best method is to create a consistent, high-quality stream of content. Moreover, blog posts are a fantastic form of content creation, just like this one! Articles like this help attract brands attract prospects to their page. Blogs create organic, unpaid marketing value, and by spending time and budget on evergreen blog creation, your chances of attracting more potential clients to your site increase.

Harnessing Local SEO

Some businesses rely on local clients and must implement local SEO tactics rather than traditional strategies. The process is similar but differs in that you prioritise including your town or country in your keywords. This practice helps local customers find your local business, increasing your brand awareness within that demographic.

Emailer Sequence

Some people regard emails as a waste of time, thinking their mail gets lost or lands in the spam folder. However, this could not be further from the truth. Your loyal customers love to hear from you. They love to receive updates, coupons, discount notifications, stock drops, tutorials and the myriad of other value-rich ideas you can include in your emails.

It offers a chance to tailor email promotions to each customer, depending on where they fall in the sales funnel. Email sequences are a chance to create extreme personalisation for your clients based on their past activity. It’s a highly effective method of converting your loyal fans, so ensure not to skip this step!

Your business will benefit from having a well-rounded digital marketing strategy for increased brand awareness and growth. Once it’s up and running, ensure to conduct incremental audits to establish areas that could be improved or ditched.