Why Search Engine Optimisation Still Has Value in the Age of Search Marketing
Publish Date 27 March, 2019
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Small businesses are confronted with daunting challenges as they enter the world of digital marketing and many view search marketing as one of the most challenging aspects of it.

For online success to occur, businesses know that they need to create and follow a marketing strategy that incorporates both paid search marketing and Search Engine Optimisation (SEO). However, due to search engines’ ever-changing algorithms, many feel that as soon as they master SEO, the rules change again. There’s the perception that search engines aren’t open about what they’re using to determine rankings, and that the entire process takes too long and offers no guarantees.

So, is SEO still relevant for small businesses and can it add value?

In short, the answer is yes.

SEO is more vital today than ever before. The practice still makes all the difference between you attracting lead traffic or getting lost amongst billions of live websites and will get you results that paid search marketing won’t be able to. Here are just a few factors that demonstrate the value of SEO.

  1. People Will Always Look For Information On The Internet

At this very moment, Google alone processes more than 50 000 search queries every second, that’s well over 4 billion a day. There’s a good chance that one of these queries relates to your product or business offering. To get your website in front of the right searchers, putting in the time and effort through SEO is still your best chance.

  1. Content Visibility Without SEO Is Useless

The content you create for social media or lead bait can’t stand-alone. The time you spend on creating quality content without implementing the best SEO practices into it could mean a loss in resources and money for your business. When you create useful content and combine it with SEO strategies, potential customers are more likely to act on it in a way you approve of.

  1. Keywords Are Still Relevant

As mentioned, search engines are evolving, and so are how both search engines and customers use keywords. To rank well on search engines, you need to know how to use them strategically so that you can drive qualified traffic to your website. For example, as more people start using AI search tools and voice-activated search, the phrases and words they use to search for something will change.

Failing to improve and evolve your ongoing SEO efforts will without a doubt lead to low rankings and poor outcomes, no matter how much you invest in other search marketing efforts. You need to aim to continuously follow SEO trends and new developments to stay relevant with the changing times.

If you need help adhering to SEO practices and implementing them, you don’t have to struggle alone. Get in touch with the experts at Big Rock Graphics for assistance on adding it to your digital marketing strategy.

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