The way businesses operate online and conduct their marketing is evolving. One question that many online marketers are asking nowadays is whether search engine optimisation (SEO) services are still relevant going into 2024.
We here at Big Rock Graphics firmly believe that SEO is here to stay. However, it is evolving, and there is an increased need for in-depth knowledge and understanding of the trends and how to adapt to them so that your business can remain visible online.
Let’s take a look at some disruptions ahead in the SEO space and how these might be navigated.
The Undeniable Impact Of AI
AI is transforming the way online marketing operates, just as it is transforming many other aspects of the business world.
However, just because AI exists and is becoming increasingly ubiquitous across every aspect of our lives, it doesn’t mean that SEO is now irrelevant—just that it is evolving.
Many online marketers point to things like Google’s search-generated experience (SGE), zero-click searches, and answer engine optimisation (AEO), among other things, as examples of how traditional SEO is becoming irrelevant. However, these tools do not replace SEO but rather require that SEO evolve with them.
AI tools such as ChatGPT provide answers to questions that users would, in previous years, have searched for on platforms like Google. However, platforms like ChatGPT still cannot provide up-to-date information and are often not trusted to get things right.
This means there is still a need for quality and up-to-date SEO-driven content online that users can search for when needed.
Through the smart use of SEO content, you can still bolster your online marketing strategy to take advantage of this and become an authoritative voice online.
Disruptions To look Out For
Minimising the impact of zero-click searches can be achieved by adjusting your marketing and SEO strategy to focus on securing featured snippets for the kinds of questions that don’t result in clicks. The featured snippet, also known as position zero, is the prime position to be in, and this can be achieved by optimising your SEO strategy for this exact purpose.
While it might not always result in clicks, it does increase your chances of clicks and simultaneously boost your brand’s recognition.
Things like SGE are still in the development stage and have not been rolled out across the world just yet. However, it is expected to become increasingly important over the next few years.
The key to ensuring that you take advantage of these kinds of AI developments is to develop content that comprehensively answers commonly asked queries that users might put forward and to deliver content that ensures that you remain relevant.
Stay ahead of the curve by securing expert search engine optimisation services from a team that truly understands how the industry is evolving and how to take advantage of the changing landscape. Contact us at Big Rock Graphics today to find out more.