Your business website is one of the most essential tools in your marketing box. It acts as the anchor for every other digital marketing effort you make, offering a home base for your potential customers to get the full scoop on your brand. For this reason, it’s vital to have a web page that is clear, functional, professional and holds its own against the online competition.
Building a website that delivers a poor experience will reflect negatively on your brand and undoubtedly affect its ability to attract and retain customers and make a consistent and growing profit.
In the following article, we touch on some essential web page design aspects to include in your web page in 2022 to ensure that you retain customers and grow your business in a competitive Gold Coast market.
Optimise Every Page for Mobile Use
Having a fully optimised website for mobile use is non-negotiable in 2022. These days, portability is everything. For any business, it is inevitable that their customer base is conducting online searches through their mobile devices. Undoubtedly, your brand will suffer if you fail to take a mobile-first approach when designing your web page.
If your site is not optimised for mobile access, the chances of losing your potential customers to competitors are high, and you don’t want that! Regarding your web page, first impressions are everything. Your customer will immediately recognise a poor-performing web page on their mobile devices, so stay ahead by ensuring you prioritise this during the early stages of the process.
Focus on ensuring that the page is easily navigable from a mobile perspective. Is each button visible and clickable? Are the logos sized correctly? Are the fonts proportionate to the images? These are all crucial questions to consider when building a polished page.
Offer A Personalised Customer Experience
Implementing a personalised user experience into your website design is a powerful way of compelling users to take buying action. This is a clever and subtle way of targeting potential buyers and does not require additional paid advertising or other off-site marketing.
Online consumers love a tailored experience and meeting this demand does not have to be a daunting experience. You can fit personalisation into your design skeleton by building behaviour-centric product recommendations and implementing compelling, relevant call-to-actions every time the user revisits your page.
Prioritise Loading Times
A website that takes too long to load up can be a frustrating experience for the user.
Business owners must assume that people don’t have much time or patience and expect technology to respond quickly. If you fail to meet this need, best believe you have a competitor that will.
Some methods of ensuring that your site loads at the maximum speed include:
- Resize and compress your on-site images because they tend to take up a considerable amount of space and can negatively impact your load speed.
- Manage your web page plugins to include only the most essential while eliminating those you could do without because too many will drag down your website speed.
- Keep an eye on speed regularity throughout the design procedure. This process will help you catch problems early on and take the necessary steps towards resolution.
A well-performing website is crucial to the success of your Gold Coast brand in 2022. We see brands performing solely online with fantastic websites, excelling in their market. Alternatively, others don’t make it due to poor web page design and an inability to keep up with the competition.
Outsourcing your Gold Coast business website design, development, and maintenance is beneficial for multiple reasons for any sized company from all industries. At Big Rock Graphics, we are a top choice digital agency for all brands on the Gold Coast.
To learn more about what we could offer you, contact us today.