If you want to have exceptional digital marketing results then you should discuss with an expert to help you avoid some of these commonly made digital marketing mistakes. This is where Big Rock Graphics Tweed Heads and their digital marketing knowledge can help you avoid these mistakes.
It’s common for people to think digital marketing is easy because they only see the successful campaigns and think to themselves: “I could do that”. However, they don’t see all the blood, sweat and tears that went into a successful digital marketing campaign’s strategy and design, as well as all the mistakes that were made before getting it right.
Here are some common pitfalls any good digital marketing campaign should avoid.
Not Blogging Enough
Perhaps you’re not blogging at all. After all, blogging regularly can be a pain. Not only does it take time to sit down and write something, but you have come up with something to say in the first place ‒ something useful to your target market.
However, if you blog regularly and combine it with a good SEO and keyword strategy, it can drive a lot of traffic to your sites and increase your leads. Daily blogging can yield upwards of an 80% conversion rate, so it’s probably worth the effort.
Not Focusing on Mobile
The majority of web traffic takes place through the use of mobile devices ‒ mostly mobile phones. If your website and digital marketing strategy are not specifically optimised for mobile devices, then you’ve just removed a fat slice of the market and ensured you will never reach them.
Not Using Social Media Correctly
Regular posting on social media is not enough. A good digital marketing strategy will ensure that social media is used as a two-way interactive channel between the business and customers or potential customers. This makes customers feel valued and creates a sense of trust, which will lead to loyalty and increased conversions.
Moreover, regular posting is pointless if it is not relevant and engaging. Companies that post relevant and engaging content are more likely to enjoy lots of interaction.
There are many more things you should look out for if you’re going to have excellent digital marketing in Tweed Heads, but the best way to be sure is to consult the experts. Contact Big Rock Graphics now to get all the expertise establishing a digital presence you need.
