In an age where technology improves the lives of people all around the world, businesses can stand to similar benefit, with a little creativity and planning. Many are increasingly using it to advance the way business transactions are done, face to face.
The way we make purchases at our favourite restaurants and retail stores have improved over the years, and we now can complete purchases quicker and ever before. Savvy businesses are starting to realise that point-of-sale (POS) systems can be further enhanced to create an even speedier and more efficient shopping experience for customers.
How? Through video production services.
What Makes Video Production POS (Point-Of-Sale) Great?
Nobody likes to spend time in a queue, no matter how short it is. There isn’t much to see or do as you approach the POS area, which means that as a business owner this is valuable time and space being wasted – where a captive audience is all but guaranteed.
Enlisting video production services to create content that people can watch at this point is incredibly useful, for a variety of reasons:
- It’s Novel – the modern consumer isn’t used to seeing adverts in a store – or any video content for that matter. This means they’re more likely to pay attention to the message being broadcast, as unlike watching TV or browsing YouTube, it can’t be skipped. According to research, over 70% of consumers surveyed cite the checkout process as instrumental in influencing how they view a store. Why not try improving this experience for them?
- It Can Communicate Unique Concepts – some concepts are challenging to explain or demonstrate without video or are simply more effective with video. Think about a new stain remover product – will reading about it convince you to buy it, or will seeing before and after images of a shirt cleaned using it be more effective?
- It’s Easy To Track – if you create video content to promote something specific, you can directly track its efficacy by broadcasting a special discount code on the product or service and tracking how often it’s used.
When it comes to creating POS videos, the sky is the limit as to what you can create.
Do you want to promote your CSI efforts? An upcoming event or anniversary? A seasonal sale?
For more information on how you can make your business grow, and provide better in-store services for your clients through video production, call Big Rock Graphics today.
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