With over 55% of global website traffic now coming from mobile devices, it’s clear that the digital era is in full swing. Each year, the amount of mobile users continues to grow, and in 2023, 92.3% of users access the internet via their mobiles during the day. Mobile devices have become as essential as daily necessities. Therefore, businesses must recognise the importance of mobile optimisation.
Mobile Optimisation for Local Success
Today’s consumers are highly mobile-centric, and businesses must recognise this. Here’s why:
- On average, mobile users spend 3 minutes and 51 seconds on websites, while desktop users spend 2 minutes and 47 seconds. A mobile-optimised site ensures longer visits and higher engagement.
- Search engines prioritise mobile-friendly sites, leading to better SEO and traffic.
- In a saturated market, a mobile-optimised site can set a business apart from your competitors.
Mobile Optimisation Strategies
You can do several things to optimise your website for mobile devices, namely:
- Responsive Web Design: Designing mobile-friendly websites, having easy-to-find links, and using streamlined navigation elements are essential.
- Optimised Performance: Use tactics like compressed files and suitable mobile-first optimised content or structure.
- Tailored Content: Craft concise, impactful content with clear CTAs and ensure visuals are spot-on.
- Device Testing: Before going live, perform a comprehensive check of your devices to ensure consistent performance across all devices.
- Progressive Web Apps (PWAs): PWAs offer a hybrid experience, blending web functionalities with app-like features, providing a comprehensive mobile experience.
Local businesses can amplify their impact by integrating local elements:
- Local SEO: Ensure your business appears on local directories like Google My Business and Bing Places by including relevant keywords and providing accurate information.
- Monitor & Adjust: Tools like Google Analytics give you the ability to set goals and track conversion rates. This is particularly helpful when analysing your SEO success and adjusting accordingly.
- Community Testimonials: To build trust, display customer testimonials on your website and social media.
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For local businesses looking to expand their reach, mobile optimisation is vital. Businesses can effectively engage their mobile audience by adopting the outlined strategies and focusing on their local market. Adopting a comprehensive approach to mobile optimisation ensures that your website or application performs optimally across all devices.