In the face of rising technological advancements and increasing busyness (in all areas of life) the dire need for simplicity, honesty and clarity has become paramount. The modern consumer does not have the time and space for clutter and complexity in visual communication such as branding styles and logo design.
We acknowledge the great strides made in exploring design elements and technology: filters, 3D-rendering and gradients but focus has returned to logo designs and branding that cut through the noise.
Despite the digitalised lifestyle that the modern consumer looks for, the return is set towards the natural with the buzzwords being ‘wellness’ and ‘wholeness’. This trend has changed the focus of branding and visual design to focus more on conveying honesty, transparency and ethical practices of business brands. This is all to visually answer the needs that consumers have, like what is the product made from and who makes the product (working conditions, manufacturing processes).
The following trends are wide-ranging as they have been used in industry sectors as diverse as food production to fashion to technology.
Minimalism for maximum effect
More energy will be focused on the product and less on the packaging used. This is evident especially in branding food products where consumers today want information on the products they buy. Popular packing trends include the use of transparent food bottles and clearly defined lists of ingredients.
Replacing complexity with clarity
Logo designs that feature simple clean lines and bold vibrant colour designs are highly preferable for their ability to promote clarity. One example is vector-shaped logos that are also more likely to appeal to younger consumers.
Prioritising function over form in visual design
This trend brings into focus the need for visuals to convey simplicity and truth. Once again it is clean layouts that are simple and authentic and that maximise white space effectively.
Other trends set to impact the effect on how branding is conveyed through visual communication in 2017 include:
- Documenting the modern determined woman
- Candid relatable photos that portray raw emotion in telling a story
- Bringing the 90s back to the 21st century
Take your branding to the next level in 2017. Big Rock Graphics have the specialist skills in graphic design, logo design and branding-related services to deliver superior quality solutions for all your print and multimedia requirements. We are locally based in Tweed Heads but provide unmatched quality branding solutions to clients worldwide.
