In our previous blog, we explored the various reasons why your business should consider exploring video as a social media marketing tool.
In this blog, we will give you ideas about integrating it into your social media strategy and what kind of results you can expect from various platforms.
What kind of content should I create?
Not all content will work equally well for your specific business, and your choice will depend on what your service or product offering is. This is why you should start by deciding your strategic objectives, before you rush into production. Answer these questions first:
- Do you want to build general brand awareness?
- Do you want to generate leads instead?
- Or, do you want to support customer engagement strategies?
Different types of video content can help accomplish all the above, and by knowing what the answers to the questions are, you will be able to identify your specific video niche.
A relatively simple way to create more engagement is by creating short and instructional videos on how your product or service solves a problem. You can even create a video that answers indirect questions surrounding your brand’s product or service category, with no hard sell at all. This would work well on platforms like Facebook.
However, if you offer something more complex and less straightforward, you should delve into as much detail as possible and create something longer. YouTube is a great place to share longer video content for lead generation purposes.
If it lends itself well to your product, don’t be afraid to make your video quirky, or showcase it in a unique light. This works well for creating general brand awareness and it doesn’t have to cost an arm and a leg using expensive cameras and a studio to film in. You can easily create multimedia content combining short video or sound clips, images and text and many free social media platforms like Snapchat and Instagram.
No matter what kind of video content you create, make sure it is engaging and has a clear call to action that tells the viewer who your brand is and what you do, or what they should do next after watching the video. There is no one size fits all strategic approach to adopt. Don’t be afraid to experiment to see what works for your business and its audience.
Need help? Why not contact us for some expert advice that will see those views skyrocket!