Video has long been a component in marketing, but when most people think of it they’re imagining slick, big budget commercials featuring major celebrities and brands.
Times have changed, and it’s become a medium that smaller businesses can utilise just as effectively at a low cost, especially in light of the incredible opportunities the internet provides. In this blog, we’ll reveal why video marketing can add value to your business’s social media marketing.
Why video marketing?
Many businesses are already integrating video marketing into their overall strategies. It’s been shown that adding a video to a landing page can boost conversions and sales, providing a compelling return on investment. Showing customers how a product or service can be used, instead of making written claims, actually increases their confidence in making online purchases. Better yet – it’s never been cheaper to create quality video content ranging from full scale advertisements, animated or real life how-to videos, product demonstrations, or previews.
What’s the cause?
More consumers than ever have access to smart phones and devices and superior WIFI/mobile data access, allowing them to consume video content on the go. It’s now possible to provide a time and attention deficit audience with more information in a short, 30 second clip than you can with pages of text, which is often only skim read (if it’s read through to the end at all). Research reinforces this, showing that the click through rate from a video is the highest of all digital formats. In today’s social media sharing culture (with the ability to create short and disappearing video content) sharing a video is more likely to occur than sharing a website or banner ad – especially if it’s weird, amazing, entertaining – or a combination of all three.
As if you didn’t need even more reasons, video marketing can also improve your Search Engine Optimisation (SEO). As Google owns YouTube, you’re much more likely to end up on the front page of certain search results in Google through a video you’ve created and embedded on a webpage.
So now that you know that video marketing is more affordable than you think and can deliver improved rankings, click through rates, sales and overall return on investment, what’s the next step?
Our next blog will tell you exactly how you can integrate it into your social media marketing, so be sure to keep an eye out for it.
