Social media has become a popular platform for people to spend their time on, and brands have followed suit. Unfortunately, this means that most platforms have become much more competitive, and it’s easy for your brand to get lost in the social media crowd.
Whether you’re trying to build brand awareness or increase sales, you’re always fighting to be seen and heard amidst the social media noise. So how can your business rise above it?
If your brand wants to interact with its community and drive business growth through social media networks, you need to use the following strategies to cut through the clutter.
Optimise Your Social Media Posts
Most brands already use the right image sizes, include compelling copy and use the correct @mentions and #hashtags. However, this is the bare minimum they should be doing. You need to create content with substance to capture the audience’s attention, and to do this; you have to know your message.
What is it that you want to tell your audience? Keeping it simple and straightforward is powerful. Replace verbosity (wordiness) with simple words and shorten long sentences to urgent, compelling phrases. Far too many brands forget that their content is appearing on a timeline and that they only have seconds to make an impression.
Learn what Motivates Your Audience
To leverage content and SEO, you need to understand your audience’s behavioural patterns. It will help you create captivating storytelling content that makes an impact. To do this, you need to go beyond what your product or service offers and tap into the underlying need that is being met – and then directly address it.
A ride-sharing service doesn’t sell rides – it sells convenience. A gourmet food meal kit doesn’t sell food – it sells status and being able to impress others with your chef skills. Your social media content should directly address this.
Use the Right Channels
Not all social media platforms are suited to your business, and just because they exist doesn’t mean you should be using them. You need to do your research and pay attention to what works and what doesn’t for your brand’s audience.
Pay attention to social media conversations, build a relationship with experts and influencers on select platforms, and be strategic in what you share. You might feel like the more content you share in as many locations as possible is the best way to reach people, but it isn’t.
By keeping in mind the above, you can streamline your social media efforts so that they can rise above the rest. For more information and guidance, get in touch with Big Rock Graphics today. We’re social media experts and can assist you with this.