The holiday season is practically around the corner, and your marketing content should be prepared for it. It makes sense that consumers have more time available over the holidays to browse content, but we can expect that they will be looking for entertaining content featuring themes that correspond with the season.
This is the ideal time to start creating engaging articles surrounding the season’s excitement. You can get ahead of the crowd of competitors by employing an effective content strategy specifically for the holiday season.
Themed Website Content & Blogs
Specific themes are always popular with readers during the holiday season. Consider what people are likely to be doing during this time and create blogs and content around that.
3 Holiday Content Ideas:
Festive Meals and Recipes. You could categorise food for different climates, large family gatherings or intimate dinners, casual outdoor dining or formal, styled events. Food is the main attraction around this time, find a way to make it relevant to your business and share with your readers.
“Best Of” Content. A little nostalgia is always well received towards the end of the year as well. Summarise your favourite moments of the year, notable achievements or top-selling products and bring them all together to impress customers.
New Beginnings. Everyone is looking forward to a new year and a fresh start. Plan content around trends for the new year or a sneak peek into a new product you plan to launch. Self- improvement is an ever-popular topic around the holiday season.
Time To Update Your Website
In anticipation of the holiday season and the increased traffic you want to see, it’s an excellent time to give your existing content and SEO a once over. Ensure that your site is mobile-friendly and user-friendly, add some festive cheer to liven it up. Check that your post tags and categories are well planned and entice readers to explore more of your site.
SEO is especially important, and you should make it a priority in freshly created content, but you can also review existing content and insert relevant seasonal keywords. Concentrate on those keywords that are valuable within your industry and revive old posts this way.
The Gift of Website Visitors
The last part of your content strategy for the holiday season should be focused on how you will get all those eyes on your specially created content. This time of the year is extremely competitive, and you must ensure that your marketing includes social media, email campaigns and paid advertising or boosting on the various platforms. If people aren’t made aware of your message, all the effort that went into creating it will be wasted.
With a message that makes an impact and a strong content strategy behind it, you can be sure to make the most of the holiday season. With Big Rock Graphics as your partner, your strategy planning, copywriting, SEO and website design is delivered optimally for every season.
