Visual Design Trends Set To Shape Branding And Logo Design In 2017

In the face of rising technological advancements and increasing busyness (in all areas of life) the dire need for simplicity, honesty and clarity has become paramount. The modern consumer does not have the time and space for clutter and complexity in visual communication such as branding styles and logo design.

We acknowledge the great strides made in exploring design elements and technology: filters, 3D-rendering and gradients but focus has returned to logo designs and branding that cut through the noise.

Despite the digitalised lifestyle that the modern consumer looks for, the return is set towards the natural with the buzzwords being ‘wellness’ and ‘wholeness’. This trend has changed the focus of branding and visual design to focus more on conveying honesty, transparency and ethical practices of business brands. This is all to visually answer the needs that consumers have, like what is the product made from and who makes the product (working conditions, manufacturing processes).

The following trends are wide-ranging as they have been used in industry sectors as diverse as food production to fashion to technology.

Minimalism for maximum effect
More energy will be focused on the product and less on the packaging used. This is evident especially in branding food products where consumers today want information on the products they buy. Popular packing trends include the use of transparent food bottles and clearly defined lists of ingredients.

Replacing complexity with clarity
Logo designs that feature simple clean lines and bold vibrant colour designs are highly preferable for their ability to promote clarity. One example is vector-shaped logos that are also more likely to appeal to younger consumers.

Prioritising function over form in visual design
This trend brings into focus the need for visuals to convey simplicity and truth. Once again it is clean layouts that are simple and authentic and that maximise white space effectively.

Other trends set to impact the effect on how branding is conveyed through visual communication in 2017 include:

  • Documenting the modern determined woman
  • Candid relatable photos that portray raw emotion in telling a story
  • Bringing the 90s back to the 21st century

Take your branding to the next level in 2017. Big Rock Graphics have the specialist skills in graphic design, logo design and branding-related services to deliver superior quality solutions for all your print and multimedia requirements. We are locally based in Tweed Heads but provide unmatched quality branding solutions to clients worldwide.

Continue reading...

Free Saint Patrick’s Day A3 Banners

To help you celebrate Saint Patrick’s Day we’re giving away free A3 print-ready banners.

Just click the link for the desired type, with trim marks or without, and that’s it.

Have a wonderful Saint Patty’s Day everyone!

May your thoughts be as glad as the shamrocks.
May your heart be as light as a song.
May each day bring you bright, happy hours.
That stay with you all the year long.
Continue reading...

Our Top 8 Branding Products (and they are free to download!)

Our Top 8 Branding Products (and they're free to download!)

If you ever needed, or have an existing need, for an almost complete branding pack in a hurry then Big Rock Graphics have covered that for you.

Branding should remain consistent to ensure that your business brand doesn’t confuse existing or potential customers. Good consistency makes an impression and that impression is reflect in how recognisable your brand is to others.

For example, to endeavour that their brand remained recognisable across their product range, Coca-Cola spent nearly $3 billion dollars on advertising in 2010. If, their advertising used different branding designs over that time, that would have been $3 billion wasted. No matter how well known the brand name it’s consistency in brand image that matters.

Continue reading
Continue reading...

Reducing Your Graphic Design Costs

Reducing Your Graphic Design Costs

Ever wondered why one design for a single sided business card design may cost more than a similarly designed single sided business card when the hourly design rate is the same?

Be Prepared

There could be several factors but the biggest of which is most likely because the end-client was more prepared. and was able to provide the designer with key elements to reduce the time taken for the design, and thus reduced their overall cost.

Continue reading
Continue reading...

Is Your Website Ready to Stay ‘Google Friendly’?

Is Your Website Ready to Stay'Google Friendly'?

By: Peter Sibilant

With a significant increase in mobile device users visiting websites over the past few years, and in many cases the percentage of mobile device visitor numbers now eclipsing that of their desktop cousins, Google will begin to assess websites for their mobile-friendliness as of 21 April, 2015.

In a statement from Google;

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.

Is your website ready for the change?

How do you know if your website is ready for the mobile compatibility ranking change? There are tools available to show how Googlebot views your pages. One such tool is the Mobile-Friendly Test provided by Google. Simply enter a URL you’d like to test and Google will inform you if your website is mobile compatible and what you need to do if it isn’t.

Continue reading
Continue reading...

Achieving The Best Returns From Your Facebook Ads

Facebook Logo + Like

By: Peter Sibilant

With over 1.3 billion active users, many of which are active daily, Facebook could be a key asset in the advertising/marketing arena for your business whether you’re online or not.

Notwithstanding that you’ll soon discover that you’re not alone in joining the social media revolution. Your competitors have either been there for an extended time already or they’re about to enter to same arena themselves. For business it’s more than simply creating a page and making a few posts, comments or sharing – your followers want to be engaged.

And how do you reach new Facebook “Likers” easily? Facebook Ads. In particular, well targeted Facebook Ads. Be they specific advertisements linking to content external to Facebook or the Boost Post feature.

As per recent reports from Facebook, after surveying commercial Facebook pages, up to 70% of companies and business Facebook pages are experiencing returns of over 300% on their Facebook advertising revenue. It’s not clear if those returns are from additional page “Likes” or converted sales but you can’t argue that an engaged audience is a happy audience. And that’s the first step.

Before we go any further it’s key that any advertising strategy outlines ROI and KPI. While no advertising strategy can be made perfect there are methods to enhance the chances of success.

So here we go.

Continue reading
Continue reading...