New Technology Means New Opportunities
By: Peter Sibilant
With the staggering growth of online retail sales in Australia (from approx. $100 million in 2010 to over $5 billion in 2013) we know there are few excuses for retail providers to not be jumping into the online retail market.
Not only does having an online catalogue increase the options for retailers for online sales but the exposure of products to savvy consumers to shop around for the best prices also provides further advertising possibilities.
Having an online store doesn’t mean that traditional bricks-and-mortar shoppers will stop visiting your store. In fact according to feedback, from our clients that utilise and provide an online store, the additional exposure of your product range draws people into your store. Either consumers are uncomfortable with online transactions or they’re simply in the area and will visit the store to avoid possible postal delays. Whatever the reasons sales are boosted and customers have access to your product range via their computers and mobile devices.
Even long established bricks-and-mortar retailers that refused to move into the online market at first have seen what their customers want and made the leap. Much to the relief of customers and shareholders.