4 Pro Pointers for Pulling Off Successful PPC & Social Media Advertising Campaigns

4 Pro Pointers for Pulling Off Successful PPC & Social Media Advertising Campaigns

As an advertiser in 2019/2020, you would be remiss if you weren’t investing in some kind of digital marketing and advertising efforts.

With unprecedented access to potential clients, the Internet challenges businesses to make use of online resources to secure more sales. It’s not like advertising on traditional media, where you time your content based on broad audience profiles. With pay per click (PPC) and social media advertising, you target individuals based on specific data.

An overwhelming majority of online transactions start with a search, either on an engine, such as Google, or on social media platforms, such as Facebook’s Marketplace tool. In this blog, we share expert advice on how you can make your campaigns successful in these spaces.

Pro Pointer #1: Conduct Research to Find the Most Important Keywords in Your Market

The key to reaching an audience that may want to buy from you is knowing which words they’ll use to browse.

In order to get this right, you have to do some research on who they are and understand their online behaviour. Keyword research brings you closer to your target audience by using the same language that they do.

Pro Pointer #2: Maximise Your Advertising Spend by Recognising Negative Keywords Too

It’s not only about the keywords that you want to rank for. You also have to consider the keywords you don’t want to rank for, especially when it comes to the PPC model.

This reduces waste on ad spend, as people who are searching for something other than what you offer won’t be directed to your site.

Pro Pointer #3:  Make the Most of Existing Content by Retargeting Campaigns

Advertising campaign content can be reused and repurposed to achieve a variety of results. Don’t be quick to dismiss an ad as once-off or unsuccessful.

You may be targeting it towards the wrong audience, so use the data made available to you by digital platforms to rework your strategy in ways that are more fruitful.

Pro Pointer #4: Allocate Your Budget According to the Size & Nature of Your Industry

The types and levels of competition online vary depending on several factors. Where some industries are saturated, others are highly specialised.

Some businesses are small and limited to a specific locale, while others are global. Take this into account while working out the appropriate amount of money to spend on online advertising.

It can be overwhelming trying to find your footing in an ever-evolving industry such as that of digital marketing and advertising. More often than not, you’ll need a strong, supportive team on your side to make it work. We could be that team. Contact Big Rock Graphics today.

How To Use SEO To Speak The Language Of The Search Engine Algorithms

How To Use SEO To Speak The Language Of The Search Engine Algorithms

The algorithms that determine your website’s SEO rankings are constantly changing, and you need to learn to keep the algorithms looking favourable on your website.

To achieve this, there are best practices of SEO that no matter what, will not change and only increase in importance. Here are four points of SEO that you should implement in your marketing strategy and your website to ensure that Google and the other search engines always consider your website for page 1.

Content Will Always Be King

That means creating content that is useful, relevant, and keyword-optimised in the form of blog posts, web pages, articles and videos on your website. Content that is valuable to the visitors to your site tells the search engines and their indexing programs that your site is one to keep high in the rankings. High-quality content will attract the attention of social media sharers which will increase the number of backlinks pointing to your website, improving your SEO.

Keyword Research

Keywords are the foundation of search engine optimisation so always ensure that the keywords you are targeting are yielding the highest amount of traffic. There are a variety of tools to assist you, such as Google Analytics that offer invaluable traffic data and metrics for different search queries. Using such tools will give you insight into which keywords are worth battling over.

Track Your Competitors

Reviewing your competition’s SEO activities on their website is essential. It will give you the chance to assess if there are opportunities in the strategies they are implementing. Look at your competition’s page url names, title tag structure, in-page links, the use of keywords in headings, and other SEO activity.

Keep Up With The Latest Trends

Because SEO keeps changing, it’s vital that you keep on top of your game. Keep your thumb on the pulse of the latest algorithm updates, SEO trends, how to use keywords, content and much more. There are a variety of websites that specialise in SEO and discus proven techniques that are emerging in the market. When you are on top of information, it will be quick and easy to implement it on your website.

These are just some tips that you can implement on your website if you haven’t already.

If not, ask us for some help. We have more than a decade of experience in the industry, providing quality services, and we can do the hard work for you. If you need help with a new website, update of your logo or overhaul of online marketing, then we can help you too.

Optimise Your Website Content for the Holiday Season

Optimise Your Website Content for the Holiday Season

The holiday season is practically around the corner, and your marketing content should be prepared for it. It makes sense that consumers have more time available over the holidays to browse content, but we can expect that they will be looking for entertaining content featuring themes that correspond with the season.

This is the ideal time to start creating engaging articles surrounding the season’s excitement. You can get ahead of the crowd of competitors by employing an effective content strategy specifically for the holiday season.

Themed Website Content & Blogs

Specific themes are always popular with readers during the holiday season. Consider what people are likely to be doing during this time and create blogs and content around that.

3 Holiday Content Ideas:

Festive Meals and Recipes. You could categorise food for different climates, large family gatherings or intimate dinners, casual outdoor dining or formal, styled events. Food is the main attraction around this time, find a way to make it relevant to your business and share with your readers.

“Best Of” Content. A little nostalgia is always well received towards the end of the year as well. Summarise your favourite moments of the year, notable achievements or top-selling products and bring them all together to impress customers.

New Beginnings. Everyone is looking forward to a new year and a fresh start. Plan content around trends for the new year or a sneak peek into a new product you plan to launch. Self- improvement is an ever-popular topic around the holiday season.

Time To Update Your Website

In anticipation of the holiday season and the increased traffic you want to see, it’s an excellent time to give your existing content and SEO a once over. Ensure that your site is mobile-friendly and user-friendly, add some festive cheer to liven it up. Check that your post tags and categories are well planned and entice readers to explore more of your site.

SEO is especially important, and you should make it a priority in freshly created content, but you can also review existing content and insert relevant seasonal keywords. Concentrate on those keywords that are valuable within your industry and revive old posts this way.

The Gift of Website Visitors

The last part of your content strategy for the holiday season should be focused on how you will get all those eyes on your specially created content. This time of the year is extremely competitive, and you must ensure that your marketing includes social media, email campaigns and paid advertising or boosting on the various platforms. If people aren’t made aware of your message, all the effort that went into creating it will be wasted.

With a message that makes an impact and a strong content strategy behind it, you can be sure to make the most of the holiday season. With Big Rock Graphics as your partner, your strategy planning, copywriting, SEO and website design is delivered optimally for every season.

7 Top Elements of Good Quality, Impactful Website Design

7 Top Elements of Good Quality, Impactful Website Design

“First impressions last.” A saying that many of us use daily, but don’t always live up to. It’s one thing to dress smartly to work or to rent professional-looking office premises to run a business from. However, what happens when it’s an online business platform at stake?

Every day, website designers around the globe set out to create virtual platforms that attract and keep the attention of potential clients. What exactly is it that they do to make these websites useful? This article explores the top elements that make for effective web design.

#1: A Platform with A Layout That’s Easy on The Eye

The most crucial function of web design (or any other type of design, for that matter) is to create a visually appealing product. Keep this in mind, because traffic is more likely to convert into leads if website users like what they see. Also, make sure the design is simple and uncluttered so that navigation is easy for users.

#2: Consistency in Visuals, Copy, Throughout the Website

There must be a golden thread that runs through the website so that it tells a coherent story about the business. This message can be contained in the copy, images, graphics, and other content on each webpage.

#3: Attaching the Right Images to Communicate the Intended Message

Careful consideration must be paid when selecting images that go with the text, as every piece of communication – visual or otherwise – must be intentional. Quality stock images or brand-specific photoshoots work best.

#4: A Colour Scheme That Is Carefully Thought Out

Colour is a crucial aspect of visual communication. It’s essential to choose the right ones while putting together the graphics for a website.

#5: Navigation That Users Can Follow Naturally

The last thing you want is for your website’s users to be confused about where to go and what to do. Create a flow of content that makes sense, from information to action-based pages.

#6: The Most Important Information Comes First

Whatever you do, place the copy with the most crucial information at the top of the page. Users process information from the top-down and from left to right, so make sure you answer significant questions from the onset.

#7: Compatibility with A Variety of Devices

Last, but not least, make sure that the website will present beautifully from a smartphone to a laptop. If it means tweaking the design slightly from platform to platform, then so be it. Just focus on a consistently appealing and usable platform.

Every profession has its own rules, both written and unwritten. These are a few of our most important ones. Looking for great website designer and developer near you? Contact Big Rock Graphics today.

Blogging & Your Business: Five Best Practices To Keep In Mind

Blogging & Your Business: Five Best Practices To Keep In Mind

For the better part of the last two decades, the word “blog” was associated with the sharing of random people’s thoughts online.

Over the last decades or so, online platforms such as WordPress evolved from hosting mainly blog sites to hosting business websites as well. In the same breath, the function of the blog has also changed from being a place to share your opinions to becoming a valuable marketing tool. In this time, several business blogging best practices have developed to help them value from the practice. We explore five of them and what they could mean for your business.

#1: Prioritise The Audience – Put Yourself In Your Customer’s Shoes

The point of your blog is to provide content that’s relevant to the customers who use your business or service, without focusing too much on what you offer in itself. Make sure that you write about compelling topics that add a new perspective or educate them about a variety of things that tie in with your business. It must read like a casual chat with a knowledgeable friend.

#2: Create A Calendar That You’ll Follow For Putting Out Content

Consistency is a key aspect of running a blog. It’s easy to lose track or slack if you don’t have a set schedule for posting – especially when you’re in the thick of things, keeping your business afloat. Decide how many blogs you’ll want to share per month as well as the quality they should be. Just remember, it’s always better to focus more on quality than on quantity.

#3: Each Blog Must Be Posted With A Correlating Photo Or Illustration

You don’t want to put readers off with a wall of text. Visuals are important in the world of digital marketing. Either get a graphic designer to create images for your blogs or opt for stock photos that complement the topic you’ve written about.

#4: Group Your Blogs Under Specific Categories & Tags

After some time, posting blogs frequently can result in an overwhelming accumulation of content. Create an organised index or digital library of sorts to ensure that readers can easily find blogs on topics that they find interesting through a simple search.

#5: Write Informative, Entertaining Content That’s Unique & Has A Natural Flow

More than anything, let your blog be a creative outlet. Open up the necessary conversations in an informal yet informative way. Avoid copying the competition. In this way, you can establish your business as an authoritative voice.

There are many more tips you can benefit from to improve both your blogging and digital marketing efforts. Contact us to learn more about effective blogging and copywriting engagement opportunities with you and your audience.

Six Pages to Consider Including in a Personal or Business Website

Six Pages to Consider Including in a Personal or Business Website

Marketing has been a critical component of running a business for as long as humans have been trading. From the early days of bartering at markets to the modern age of the Internet, competition has always been present. The truth is, there’s probably no shortage of what your business has to offer customers. This is why it’s important to figure out what makes your brand stand out and the means to reach your target market.

What’s the first thing you need to do when creating an online presence that will allow you to differentiate yourself from the competition? It starts with a website. In this article, we’ll discuss the pages that every website should have. Not only will this give you a solid foundation to work from, but it will also help you communicate to potential customers that you know what you’re doing.

Why Do I Need Website Pages?

Let’s start by comparing a website to a book. Your website acts as a storytelling platform with all there is to know about your brand and business. Every web page is a chapter that furthers the progression of the story. Putting all the information on one page would overwhelm visitors to your website. To counter this confusion, you can compartmentalise the information into different pages depending on their relevance, helping them find what they need quickly.

Website Page #1: The Homepage Is Where The Site’s Heart Is

The first page that website users are likely to encounter on your website is the home page. Think of it as the book cover and content page. Your home page is the face of the website so it can make or break your online business, depending on the impression it makes.

Put yourself in the customer’s shoes when you design the homepage. The copy on this page must be punchy and to-the-point, with clear and user-friendly directions to the other pages. A quick skim and scan should tell the person visiting the website everything they need to know about what you offer, and it should be easy for them to navigate.

Website Page #2: A Page That Elaborates On The Products Or Services You Offer

The main objective of this page is to tell customers what you offer. It offers a platform to go into detail about what you’re selling and what makes it different.

How do you do this? You express the benefits that customers can enjoy from the products or services that you sell through good quality sales copy and images of each product or package.

Website Page #3: The Personal Story, AKA The “About Us” Page

Simply, the About Us page should relate more to what you can do for the customer. Make the page about them, what you can do for the customer, other than about you or your business. That’s not to say the listing you, your team, or your business accomplishments isn’t important. Don’t make it the focus content – make it the supporting content.

Every business wants to be relatable to their customers. The best way to achieve this than by telling the story of who you are, why you exist, where you’re from, and what you’ve achieved. This will let the customer know why they should have confidence in your business.

You can articulate your business vision in a way that potential clients can relate to, which can prompt emotional reactions, encourage trust, and acknowledge the accomplishments of you or your employees.

Website Page #4: Frequently Asked Questions Page

Remember that you’re selling to human beings with their complex thought processes and opinions. This means that most potential customers will have questions about what you offer. Deal with this preemptively by taking not of the most common questions you encounter with walk-ins and telephonic customers.

You can do 5 to 10 questions and write up good answers that customers will be able to understand easily, and that will prompt them to make a purchase.

Website Page #5: A Blog Tab Where You Post Informative & Educational Articles

You want to establish yourself as an authoritative voice in your industry. One way to do this is by posting insightful articles that inform, educate and entertain the audience.

Not only will this capture your customers, it will also help you rank higher on search engines if you use relevant keywords.

Website Page #6: The Major Call To Action – Contact Page

More than anything, the point of having a website to get people to buy into what you’re selling and make contact. This page tells them where they can find you.

Make sure your offer multiple alternatives for contact (email, phone number, requesting a call back) to ensure a response. Embedded maps (Google, WhereIs, Bing, etc.) for those with a location customers can visit can assist potential customers by finding you via GPS directions.

Team Up With Experts To Get Your Website Started!

There’s more to putting a website together than meets the eye. From usability to optics to wording, you need a specialist team behind you to get it right. It’s one thing to know what your business about, but it’s another thing altogether to convey that knowledge effectively.

At Big Rock Graphics, we dedicate ourselves to helping our clients put their best foot forward – starting with their website.

Contact us today to create the perfect website to compliment your business.

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