When it comes to website design, the right colours, typography and spacing can communicate a concept or idea better than a thousand words can – if executed correctly and with a bigger picture in mind. It’s something that impacts how people view your brand and can encourage or discourage them from leaving their email address or buying something.
While the fundamentals of website design might change, its visual approach will evolve over time. After all, one only needs to look at a website from as little as ten years ago to see what an impact this can make. To keep your site from being seen as old and outdated, it helps to keep up with graphic design trends.
Here are a few that are worth implementing this 2019.
3D Design and Typography
The beauty of three-dimensional designs is that they add an incredible amount of depth, making the words or images being used seem like they’re leaping out towards you. Abstract compositions and shapes also work well here. #D typography can work with a variety of fonts, and Skinny, Bold, Consolas or Script fonts are well suited to be delivered in 3D.
For a simple but effective update, you could create a 3D version of your brand logo or mascot.
Grid-based designs are falling away as bespoke asymmetrical designs are becoming more popular. Using asymmetrical layouts, however, demands attention to detail. If done correctly it will grab the attention of anyone visiting your site as it creates visual tension and is something they wouldn’t be expecting to see.
Make sure that this approach carefully balances big, small, contrasting and neutral elements to prevent it from becoming an eyesore.
Modern isn’t always better, and Art Deco is an example of a style born decades ago that can still be used today. As certain brands realise they can capitalise on the potential of their classic or retro appeal, art deco has become a popular choice of style for website design. Think delicately lined artwork, metallic hues and aerodynamic curves.
These are just three possible design design trends that you could apply to your online presence. Of course, it will depend on your brand identity, target market and many other factors. Your best bet is to contact a professional design company like Big Rock Graphics. We’ll help you select and apply the most appropriate design trends to your website – for a cohesive finish that attracts the right kind of attention.
In the face of rising technological advancements and increasing busyness (in all areas of life) the dire need for simplicity, honesty and clarity has become paramount. The modern consumer does not have the time and space for clutter and complexity in visual communication such as branding styles and logo design.
We acknowledge the great strides made in exploring design elements and technology: filters, 3D-rendering and gradients but focus has returned to logo designs and branding that cut through the noise.
Despite the digitalised lifestyle that the modern consumer looks for, the return is set towards the natural with the buzzwords being ‘wellness’ and ‘wholeness’. This trend has changed the focus of branding and visual design to focus more on conveying honesty, transparency and ethical practices of business brands. This is all to visually answer the needs that consumers have, like what is the product made from and who makes the product (working conditions, manufacturing processes).
The following trends are wide-ranging as they have been used in industry sectors as diverse as food production to fashion to technology.
Minimalism for maximum effect
More energy will be focused on the product and less on the packaging used. This is evident especially in branding food products where consumers today want information on the products they buy. Popular packing trends include the use of transparent food bottles and clearly defined lists of ingredients.
Replacing complexity with clarity
Logo designs that feature simple clean lines and bold vibrant colour designs are highly preferable for their ability to promote clarity. One example is vector-shaped logos that are also more likely to appeal to younger consumers.
Prioritising function over form in visual design
This trend brings into focus the need for visuals to convey simplicity and truth. Once again it is clean layouts that are simple and authentic and that maximise white space effectively.
Other trends set to impact the effect on how branding is conveyed through visual communication in 2017 include:
Documenting the modern determined woman
Candid relatable photos that portray raw emotion in telling a story
Bringing the 90s back to the 21st century
Take your branding to the next level in 2017. Big Rock Graphics have the specialist skills in graphic design, logo design and branding-related services to deliver superior quality solutions for all your print and multimedia requirements. We are locally based in Tweed Heads but provide unmatched quality branding solutions to clients worldwide.