For the better part of the last two decades, the word “blog” was associated with the sharing of random people’s thoughts online.
Over the last decades or so, online platforms such as WordPress evolved from hosting mainly blog sites to hosting business websites as well. In the same breath, the function of the blog has also changed from being a place to share your opinions to becoming a valuable marketing tool. In this time, several business blogging best practices have developed to help them value from the practice. We explore five of them and what they could mean for your business.
#1: Prioritise The Audience – Put Yourself In Your Customer’s Shoes
The point of your blog is to provide content that’s relevant to the customers who use your business or service, without focusing too much on what you offer in itself. Make sure that you write about compelling topics that add a new perspective or educate them about a variety of things that tie in with your business. It must read like a casual chat with a knowledgeable friend.
#2: Create A Calendar That You’ll Follow For Putting Out Content
Consistency is a key aspect of running a blog. It’s easy to lose track or slack if you don’t have a set schedule for posting – especially when you’re in the thick of things, keeping your business afloat. Decide how many blogs you’ll want to share per month as well as the quality they should be. Just remember, it’s always better to focus more on quality than on quantity.
#3: Each Blog Must Be Posted With A Correlating Photo Or Illustration
You don’t want to put readers off with a wall of text. Visuals are important in the world of digital marketing. Either get a graphic designer to create images for your blogs or opt for stock photos that complement the topic you’ve written about.
#4: Group Your Blogs Under Specific Categories & Tags
After some time, posting blogs frequently can result in an overwhelming accumulation of content. Create an organised index or digital library of sorts to ensure that readers can easily find blogs on topics that they find interesting through a simple search.
#5: Write Informative, Entertaining Content That’s Unique & Has A Natural Flow
More than anything, let your blog be a creative outlet. Open up the necessary conversations in an informal yet informative way. Avoid copying the competition. In this way, you can establish your business as an authoritative voice.
There are many more tips you can benefit from to improve both your blogging and digital marketing efforts. Contact us to learn more about effective blogging and copywriting engagement opportunities with you and your audience.
