“First impressions last.” A saying that many of us use daily, but don’t always live up to. It’s one thing to dress smartly to work or to rent professional-looking office premises to run a business from. However, what happens when it’s an online business platform at stake?
Every day, website designers around the globe set out to create virtual platforms that attract and keep the attention of potential clients. What exactly is it that they do to make these websites useful? This article explores the top elements that make for effective web design.
#1: A Platform with A Layout That’s Easy on The Eye
The most crucial function of web design (or any other type of design, for that matter) is to create a visually appealing product. Keep this in mind, because traffic is more likely to convert into leads if website users like what they see. Also, make sure the design is simple and uncluttered so that navigation is easy for users.
#2: Consistency in Visuals, Copy, Throughout the Website
There must be a golden thread that runs through the website so that it tells a coherent story about the business. This message can be contained in the copy, images, graphics, and other content on each webpage.
#3: Attaching the Right Images to Communicate the Intended Message
Careful consideration must be paid when selecting images that go with the text, as every piece of communication – visual or otherwise – must be intentional. Quality stock images or brand-specific photoshoots work best.
#4: A Colour Scheme That Is Carefully Thought Out
Colour is a crucial aspect of visual communication. It’s essential to choose the right ones while putting together the graphics for a website.
#5: Navigation That Users Can Follow Naturally
The last thing you want is for your website’s users to be confused about where to go and what to do. Create a flow of content that makes sense, from information to action-based pages.
#6: The Most Important Information Comes First
Whatever you do, place the copy with the most crucial information at the top of the page. Users process information from the top-down and from left to right, so make sure you answer significant questions from the onset.
#7: Compatibility with A Variety of Devices
Last, but not least, make sure that the website will present beautifully from a smartphone to a laptop. If it means tweaking the design slightly from platform to platform, then so be it. Just focus on a consistently appealing and usable platform.
Every profession has its own rules, both written and unwritten. These are a few of our most important ones. Looking for great website designer and developer near you? Contact Big Rock Graphics today.